SEO for Beginners – Three Simple Rules


If your business has a web presence, you need to understand SEO. SEO stands for Search Engine OptSEO Bloggingimization. Search engines crawl the web, looking for certain keywords to determine whether a page meets a user’s needs. Without appropriate SEO, your business won’t show up near the top of a Google or Bing search. Since most people only look at the first page of web results, you need to put yourself where they can find you.

Even if most of your clients are local, they still use your website to find your hours, your phone number, and your latest news.  Good SEO strategies help you connect with your customers when they’re at home, at work, or running errands. The following three simple rules of SEO will help you build relationships with your local customers through the internet.


1.       Keep it Fresh. Search engines judge web pages on many factors. One of the most important is ‘freshness.’ People get annoyed if the search engine directs them to a long-abandoned, out of date page. The engines check the date of your last update to ensure that your business is still actively maintaining a web presence.  In order to remain at the top of the rankings, you should update your page at least once a week.  Common updates include news, special prices, or a blog. You can either take the time to update your site every week, or you can hire someone else to write the updates. (Obviously, as a copywriter, I’d prefer that you hire me, but if you’re a decent writer and enjoy blogging, you can write your own posts.)

 

2.       State Your Location Clearly. Google also gives precedence to local results. If someone in Southern Indiana is looking for a plumber, he doesn’t want a search result from Fresno, California. It’s easy to optimize your site for local search. Just make sure you have contact information on the front page, and include your address, zip code, and phone number with area code. You should also create a tagline, for instance, “Serving Dubois, Spencer, Perry, and Crawford counties.” If you make your location clear, you’ll receive a privileged place in local searches.

3.       Remember the Obvious. Are you a plumber or an electrician? Don’t try to be cute. State the obvious so that the search engines understand what you are. Make sure your site includes the words “plumbers, plumbing, toilets, sinks,” and anything else relevant to your business. Do you respond to emergencies? Put that somewhere on your home page. Think about what a panicked homeowner might type into Google, and try to address those questions.