The Difficulty of Regular Blogging

Woman, sillouette, blogging on beach

In order to maintain your business website, you should blog at least once a week. More active websites post a daily blog related to their industry. But how can you fit regular blogging into your already busy schedule?


When you run a small business, a blog is essential. Search engines like Google want to see that you update your site regularly. A blog is an easy way to reach out to customers, let them know what you’ve been working on, and maintain interest in your site.


However, most business owners, myself included, have a problem with blogging every day. You want to spend your time making money, and blogging doesn’t offer an immediate return on investment. It’s more of an advertising expense.


You’d think that, as a copywriter, I’d have no problem maintaining my own blog. However, even I fall prey to the temptation to put short term financial gain ahead of long term profits. In my case, that means that I spend my days blogging for paying clients, and ignore my business blog.


Find Time to Build Your Business Blog.


So, how can an overworked small business owner find time to blog if she doesn’t want to hire out the job? I’d suggest starting small.  Give yourself 15 minutes a day to create a blog post. It doesn’t have to be groundbreaking or unusual. Just write something in your own words that pertains to your business.


Once you get into the habit of daily business blogging, you can develop a series of posts on an issue that affects you. You can start searching the internet for blogging ideas - as long as you set a timer and avoid getting off track. Over time, you’ll develop a useful, vibrant blog.


Be original.


Avoid the temptation to simply link to other blogs or quote articles you found in other places. Your posts need to be original. Google downgrades copied content. On the other hand, don’t worry if you’ve seen a similar topic covered somewhere else. The internet has room for many opinions on the same item, and you’ll bring a unique voice and viewpoint to anything you cover.


Be patient.


It may take time to build a blog that you’re really proud of, but if you start small, you can slowly expand. Study other blogs to get ideas for tone and subject matter. Have fun. Experiment and enjoy yourself. Finally, if you need help, don’t be afraid to outsource your blogging. Professional bloggers can take care of the writing and research so that you can focus on your talents and goals.